Tool(s) used: Adobe Photoshop, Adobe Illustrator
The HTC Poster, Postcard, and Web Banner project reflects the brand's commitment to innovation and sleek, minimalist design. HTC aims to connect with consumers aged 16 to 50 who value premium design and advanced smartphone features. The designs showcase consistent branding elements such as the Zygo logo, modern typography, and a vibrant yet sophisticated color palette featuring lime green, turquoise, and magenta gradients. The poster emphasizes HTC’s clean and professional aesthetic, while the postcard integrate imagery and colors that represent strength, reliability, and style. The web banner adds dynamic elements with triangles and vibrant gradients to capture attention on digital platforms. Throughout the project, the placement of logos, social media icons, and the use of different shapes enhance brand recognition and create a cohesive visual identity aligned with HTC’s innovative spirit and long-term goal of leading the mobile communication industry.