Tool(s) used: Adobe Illustrator
Emerald Mania is a modern gaming retail brand inspired by GameStop, combining nostalgia with modern innovation to satisfy old and new gamers. The company offers a wide range of products, including video games, consoles, accessories, and exclusive merchandise, along with a solid trade-in program. Emerald Mania hosts events, tournaments, and workshops to create an active environment for gamers while focusing on community and sustainability. Emerald Mania’s goal is to redefine the gaming retail experience while offering both convenience and a sense of connection, hoping to last for new generations. Emerald Mania’s name was inspired by the Sonic The Hedgehog series, more commonly known as a Chaos Emerald.
During the 9 week project, I came across the following challenges...
- Choosing the right logo, colors, and typography that fit the brand identity.
- Finding ways to visually represent the brand across different formats.
- Searching for different mock ups without having to pay for them.
- Making sure the brand is consistent across all design elements from digital to physical applications.
- Developing a clear visual identity that appeals with the target audience.
- Maintaining a consistent tone and messaging across all brand materials.
- Exploring design solutions that align with Emerald Mania’s vision while standing out from competitors.
